I welcome the opportunity to discuss your projects and how I can help you achieve your goals with creative visual solutions to your communications challenges. To provide you with an accurate estimate, please be prepared to address the following:

• Project Scope - What will be photographed, what is the context for the production, how many images do you believe you will need, and are there any critical aspects of art direction that should be addressed?
• Intended Use - How will the resulting photographs be used, what is the expected duration of use, are you seeking exclusive rights, and are there other affiliates or business units that might also need rights to the photographs?
• Production Requirements - Do you already have resources for services such as on-set make-up and hair, set and wardrobe styling, creative direction, location scouting and project logistics, or do you prefer to have Hiebert Photography manage those aspects of your project?
• Scheduling & Deadlines - What are the critical deadlines for your project?
• Budget - Have you allocated an amount commensurate with the anticipated scope of the production and intended use?

Hiebert Photography & Professional Imaging works to make you and your business look good. The bottom line is the satisfaction of your visual content needs.

Pricing

Pricing is based on the specific factors and needs for each project to provide the production and licensing that fits your unique needs. In general terms, pricing is arrived at through a consideration of:

• The Creative Fee for a given project;

• License for use based on scope, placement, duration, and exclusivity; and

• Project-specific expenses that can include travel expenses, props, make-up, materials, location fees, assistants, secondary photographers, processing, delivery charges, storage media, film (when applicable), rental equipment, etc.

Things to keep in mind

Photography is an investment. It may be the centerpiece of an advertising campaign, it may be an illustration for a magazine article, or it may be art for the walls of your home. Regardless, it's a matter of creating something significant and it can have a significant cost.

Whether creating digital photographs or analogue photographs, if you want quality, then you are paying for the expertise, creative vision and experience of the person you hire to shoot your project.